Social media: Posts 5x per week, PLUS daily stories and reels with thoughtful content. Sustained account reach of 12,000-20,000 per month on Instagram and 5,000-12,000 accounts reached per month on facebook. Hundreds of new followers per account after year one. Organic socials foster the community of members and expose new people to F45. Content pipeline established with coaches at each studio to supply us with photos/videos.

Email: 1x week studio specific newsletter email with thoughtful layout and content sections. 40% average open rate per email after 1 year to members and non member mixed segment. Newsletter emails help foster the F45 community with studio specific content, member and coach highlights. Emails expose non members to what being a member can feel like. One-off emails included in our F45 package.

Ads: Our ad stack works for F45 studios! These two F45 studios saw and still see a sustained increase of 40 trialists per studio per month over 1 year period. $1500 spent per studio per month on meta ads. 55% avg trial to member conversion rate.

First Time Visits Per Studio: 65 and 67 avg per month over 1 year. All monthly attendance goals hit and exceeded. Lead to trial, trial to member, lifetime value and attrition metrics are all healthy.

Product Sales/Late Fees: $1,210 per studio avg per month over 1 year.

Website: Updated coach photos, localized reviews, success stories.

Google My Business: Averaging 5 new reviews per month per studio and 5 star rating over first year.

Other: Canva creatives tailored to their studio. Seasonal promos like the Black Friday, Small Business Saturday, Cyber Monday promo execution. Black Friday increased new trialists by a blended avg of 28 per studio in a 3 day period. All online information about their studios are up to date, always. Each month studio owners get a clear view of results, summarized and emailed to them.